Past Projects
People’s Pale
Launched: January 2024
Role: Graphic Designer // PRÜF Creative
As a graphic designer for PRÜF Creative and a minority stake partner in DC Beer Media, I had the opportunity to collaborate on a unique project with two emerging brands in the craft beer industry — DC Beer and Strange Fruit Brewing Co. My objective was to design a visual identity for our new collaborative pale ale, leveraging my skills and experience in the field. The result is a package design that’s a celebration of a rich and complex blend of flavors, and of the collaborative spirit of the project — beautifully encapsulating not only the characteristics of a pale ale but also the distinctive flavors and aromas that make this specific beer unique.
Belgian Beer Specialist
Launched: December 2023
Role: Web Designer and WordPress Developer // PRÜF Creative
Chuck Cook is a preeminent U.S.-based expert in Belgian beer who was struggling with several concurrent issues in regard to his WordPress site and asked PRÜF Creative to analyze what we could do to remedy those problems in order to ease the pain of his publishing. In our discovery we identified an outdated and unsupported Classic WordPress theme as the central culprit. Using OllieWP as our base theme, we worked with Chuck to adapt his previous visual brand to a newer publication layout and trained Chuck to author his posts and pages more efficiently in the WordPress block editor. DrinkBelgianBeer’s traffic is up and Chuck has more freedom and fewer constraints for how he spends his time on writing and incorporating his photography into editorial layouts without fighting against his WordPress theme or the limitations of the CMS.
TrackGirlz
Launched: May 2023
Role: WordPress Developer // PRÜF Creative
TrackGirlz 501c3 came to PRÜF Creative in search of a web partner who could manage their WordPress site, which was reliant on an aging page builder, Visual Composer. As the project evolved, we came to realize TrackGirlz had more sophisticated needs around goals tied to SEO enhancements, newsletters, CRM integration, giving, and creating parity with TrackGirlz’s offline branding. As a result we quickly pivoted to updating the TrackGirlz site to leverage WordPress blocks for better editorial control and growth, increased search rankings almost immediately with the help of Yoast SEO, have wildly successful engagement for curriculum requests and grant opportunities thanks to Gravity Forms, and are seeing a steady rise in donations with GiveWP as TrackGirlz.org’s integrated giving solution.
DC Beer
Launched: August 2022
Role: DCBeer Partner, WordPress Developer // PRÜF Creative
DC Beer put out a call for a local WordPress designer/developer. PRÜF Creative answered. They needed a WordPress expert with high availability, a passion for beer, and a willingness to push the envelope. The site was completely redesigned to take advantage of current-generation WordPress editing Full-Site Editing capabilities. To enhance the DCBeer publishing stack, we added newsletter curation and a robust events calendar with community submission features, ticketing, and RSVPs.
Voxtopica
Launched: August 2022
Role: WordPress Developer // PRÜF Creative
Junto Media LLC, the owner and publisher of DCBeer.com also needed a developer with corporate chops to steward the website of their podcasting venture, Voxtopica. They primarily needed to be able to edit their site with minimal developer intervention, so we migrated their existing content and site design from Oxygen Builder to fully-site WordPress blocks and brought the publishing stack into alignment with the publisher’s companion website, DCBeer.com.
New Horizons Diagnostics
Launched: April 2021
Role: WordPress Developer // PRÜF Creative
For 30 years New Horizons Diagnostics of Arbutus, MD has manufactured rapid detection tests for bacteria and toxins in human, environmental, surface, food, and water samples. They also develop therapeutic and preventative agents for treating conditions caused by bacterial or viral infection. In their mission to support local, national, and international agencies, NHD needed an updated corporate site that was modern, economical, and easy to update. At PRÜF Creative, I transitioned NHD from a static HTML site authored in 2002, to a fully self-service hybrid WordPress block site using Genesis framework. We also implemented lead capture forms to help NHD better classify and qualify their web leads.
The Barber Collective
Launched: June 2020
Role: WordPress Developer, Graphic Designer // PRÜF Creative
As a LGBT-owned barber shop, The Barber Collective has a specific target audience. We created a brand that directly speaks to TBC’s customers: outdoorsy, LGBT-friendly digital natives who deeply appreciate a PNW-twist to a traditionally male-dominated industry. Georgette built her shop right out of her garage in her own back yard, so we sought to highlight her DIY aesthetic in the imagery we developed for and with her.
Simmley Smashup
Launched: February 2020
Role: Graphic Designer, Client (Self)
They say that doctors are the worst patients. And designers have a really, really difficult time letting other people design for them. So I was left with no choice but to operate on design our own wedding invitations which turned into building a whole wedding design system. Welcome to the Smashup!
Allied Telecom
Launched: October 2017
Role: In-house WordPress Developer // Allied Telecom Group
Allied Telecom hired me to oversee their website design, development & management (including but not limited to wireframing, coding, updates, integrations, testing, landing pages, and SEO). This WordPress instance is highly customized with Genesis and Advanced Custom Fields to enable quick and reliable content management for standing up new product, service, and landing pages.
Shenandoah University
Launched: December 2015
Role: In-house WordPress Developer, Designer, Project Manager // Shenandoah U.
In early 2015 SU hired me as a WordPress Development Specialist. Immediately upon my employment set about shepherding the redesign and development of its existing WordPress multisite. With a redesign and redevelopment interval of about 1 year, and collaborating with multiple agencies, the Shenandoah site was relaunched in December of 2015. The site won a silver Addy
Monocacy Brewing Company
Launched: 2013
Role: WordPress Developer // DatAchieve Digital
On the heels of a ground-up redesign for Brewer’s Alley, Fountain Rock Restaurant Group approached DatAchieve Digital to develop a WordPress site for their (then) newest venture, Monocacy Brewing. As development lead, I worked closely with branding agency Tribe Collective to maintain fidelity with Monocacy’s offline collateral.