Past Projects
TrackGirlz
Launched: May 2023
Role: WordPress Developer
TrackGirlz 501c3 came to PRÜF Creative in search of a web partner who could manage their WordPress site, which was reliant on an aging page builder, Visual Composer. As the project evolved, we came to realize TrackGirlz had more sophisticated needs around goals tied to SEO enhancements, newsletters, CRM integration, giving, and creating parity with TrackGirlz’s offline branding. As a result we quickly pivoted to updating the TrackGirlz site to leverage WordPress blocks for better editorial control and growth, increased search rankings almost immediately with the help of Yoast SEO, have wildly successful engagement for curriculum requests and grant opportunities thanks to Gravity Forms, and are seeing a steady rise in donations with GiveWP as TrackGirlz.org’s integrated giving solution.
DC Beer
Launched: August 2022
Role: DCBeer Partner, WordPress Developer
DC Beer put out a call for a local WordPress designer/developer. I answered. They needed someone who knew their stuff, high availability, a passion for beer, and a willingness to push the envelope. The site was completely redesigned to take advantage of current-generation WordPress editing Full-Site Editing capabilities. To enhance the DCBeer publishing stack, we added newsletter curation and a robust events calendar with community submission features.
Voxtopica
Launched: August 2022
Role: WordPress Developer
Junto Media LLC, the owner and publisher of DCBeer.com also needed a developer with corporate chops to steward the website of their podcasting venture, Voxtopica. They primarily needed to be able to edit their site with minimal developer intervention, so we migrated their existing content and site design from Oxygen Builder to WordPress blocks and brought the publishing stack more in line with its companion website, DCBeer.
C21 Market Professionals
Re-launched: August 2020
Role: WordPress Developer
Century 21 Market Professionals in Hagerstown, MD has been a client of mine for over 10 years. When Century 21 corporate updated their branding, C21 Market pros needed a more modern look and feel to match.
New Horizons Diagnostics
Launched: April 2021
Role: WordPress Developer
For 30 years New Horizons Diagnostics of Arbutus, MD has manufactured rapid detection tests for bacteria and toxins in human, environmental, surface, food, and water samples. They also develop therapeutic and preventative agents for treating conditions caused by bacterial or viral infection. In their mission to support local, national, and international agencies, NHD needed an updated corporate site that was modern, economical, and easy to update.
The Barber Collective
Launched: June 2020
Role: WordPress Developer, Graphic Designer
As a LGBT-owned barber shop, The Barber Collective has a specific target audience. We created a brand that directly speaks to TBC’s customers: outdoorsy, LGBT-friendly digital natives who deeply appreciate a PNW-twist to a traditionally male-dominated industry. Georgette built her shop right out of her garage in her own back yard, so we sought to highlight her DIY aesthetic in the imagery we developed for and with her.
Simmley Smashup
Launched: February 2020
Role: Graphic Designer, Client (Self)
They say that doctors are the worst patients. And designers have a really, really difficult time letting other people design for them. So I was left with no choice but to operate on design our own wedding invitations which turned into building a whole wedding design system. Welcome to the Smashup!
Allied Telecom
Launched: October 2017
Role: In-house WordPress Developer
Allied Telecom hired me to oversee their website design, development & management (including but not limited to wireframing, coding, updates, integrations, testing, landing pages, and SEO). This WordPress instance is highly customized with Genesis and Advanced Custom Fields to enable quick and reliable content management for standing up new product, service, and landing pages.
Shenandoah University
Launched: December 2015
Role: In-house WordPress Developer, Designer, Project Manager
In early 2015 SU hired me as a WordPress Development Specialist. Immediately upon my employment set about shepherding the redesign and development of its existing WordPress multisite. With a redesign and redevelopment interval of about 1 year, and collaborating with multiple agencies, the Shenandoah site was relaunched in December of 2015. The site won a silver Addy
Monocacy Brewing Company
Launched: 2013
Role: WordPress Developer for DatAchieve Digital
On the heels of a ground-up redesign for Brewer’s Alley, Fountain Rock Restaurant Group approached DatAchieve Digital to develop a WordPress site for their (then) newest venture, Monocacy Brewing. As development lead, I worked closely with branding agency Tribe Collective to maintain fidelity with Monocacy’s offline collateral.