Tom Finley: Digital Strategy, Web Design, WordPress Engineering, and Product Execution in Alexandria, VA.
I help organizations plan, build, and maintain websites that are reliable, scalable, and aligned with real business goals.

What I Do
UX/UI Design & WordPress Development
I design and build WordPress solutions that are stable, maintainable, and suited for long-term use. This includes custom themes, block-based builds, and thoughtful technical decisions that reduce future friction for teams.
Digital Strategy & Technical Leadership
I help organizations clarify requirements, evaluate tradeoffs, and make informed decisions about platforms, workflows, and tooling. This often includes bridging gaps between design, development, marketing, and stakeholders.
Cross-Team Collaboration & In-House Support
I work well inside existing teams — collaborating with designers, developers, marketers, and leadership. I’m comfortable stepping into advisory, hands-on, or lead roles depending on what the situation calls for.
Performance, Accessibility, and Durability
I prioritize fast load times, accessible interfaces, and clean implementation so sites are easier to maintain, extend, and support over time.
Who I Work With
- In-house teams that need experienced WordPress and digital leadership
- Organizations modernizing legacy sites or workflows
- Agencies looking for an experienced partner who can execute and think strategically
- Mission-driven organizations that care about clarity, usability, and impact
How I Add Value
- Reduce technical debt instead of adding to it
- Improve collaboration between technical and non-technical teams
- Deliver systems that teams can confidently own after launch
- Focus on outcomes, not trends or unnecessary complexity

Craft Beer
People’s Pale Ale Label Design
Distinctive visual identity for a new collaborative pale ale

Non-Profit
TrackGirlz
Vibrant nonprofit website with a focus on storytelling and community engagement

Craft Beer
DrinkBelgianBeer.com
User-friendly beer-travel blog, focusing on rich editorial visuals.

Lifestyle/Services
TheBarberCollective.shop
Modern, stylish barber website to attract a diverse LGTBQIA+ clientele