MY OBJECTIVE
Seeking a position as a design, development, and marketing unicorn in an energetic organization that provides a collaborative team environment, which I see as key for fostering professional and personal growth. My calling is facilitating communication between my organization and our audience, with a focus on story-based marketing, centering the people we’re trying to reach in the messaging and brand experience. I possess 20+ years of multidisciplinary digital design, web development, and marketing experience, and intend to serve as an enthusiastic guide in strategizing and executing cohesive efforts across various product and marketing channels for maximum impact.
EDUCATION
Bachelor of Science in Technology
East Tennessee State University
1998-2002
Concentration in Engineering Design Graphics and 3D modeling, specialization in computer animation.
HIGHLIGHTS
- Husband, father, microagency owner
- Motorcyclist, avid concertgoer, craft beer and t-shirt enthusiast
- 20+ years web design/dev experience
- 12+ years WordPress experience
- Aspiring WordPress theme & plugin developer
- Current WordPress Full Site Editing (Gutenberg) advocate
LANGUAGES
SKILLS
//PROFESSIONAL
- Excellent written and verbal
- communication abilities
- Clean design aesthetic
- Concurrent management of
- multiple projects
- Marketing and branding strategies
- Working knowledge of photography,
- sound, and video editing
//TOOLS + SERVICES
- HTML, CSS, PHP, JS, Git
- Photoshop, Illustrator, InDesign, Sketch,
- Figma, Canva
- Microsoft Word, Excel, Outlook
- Slack, ZenDesk, Confluence, Notion, Trello, Jira
- Salesforce, Pardot, Hubspot, Mailchimp, Sendgrid
- SEMRush, Google/LinkedIn/Facebook/Twitter Ads
- Google Analytics, SEMRush, Hotjar
EXPERTISE
Work Experiences
Founder / Visual Developer
PRÜF Creative • Alexandria, VA
2020-Current
Custom WordPress design and implementation for craft beverage, hospitality, life sciences, nonprofit, and real estate customers. Responsible for the marketing lifecycle from end to end: lead-generation, prospecting, sales, proposals, marketing automation, documentation, billing, client management, project management, graphic design, web development, and site maintenance.
Digital Marketing Specialist
ALLIED TELECOM • Arlington, VA
2017-2019
Website design, development & management (wireframing, coding, updates, integrations, testing, landing pages and SEO). Responsible for marketing analytics & reporting, devising & executing digital marketing efforts (re-targeting, search PPC & display ads). Campaign data management (generating personas, contact lists, segmentation, targeting. Supplementary content support. Vendor search & management.
WordPress Development Specialist
SHENANDOAH UNIVERSITY • Winchester, VA
2014-2017
Design and maintain Shenandoah’s main WordPress Multisite, create new marketing subsites and independent sites as needed to support SU’s recruitment and advancement initiatives and other institutional goals. Collaborate with writers, social media managers, faculty & staff to create brand stories and user experiences that drive enrollment.
Senior Web Designer
DATACHIEVE DIGITAL • Hagerstown, MD
2011-2013
Serve as project lead for the majority of DatAchieve’s jobs, designing and implementing WordPress-based sites, integrating web products with analytics & social media broadcast tools, and occasionally creating print pieces & MailChimp email templates. Additional responsibilies include training clients on CMS and social media usage, providing follow-up, and customer support.
Freelance
Self-Employed Designer
2009-2011
Design marketing materials for small businesses, artists, and corporate clients in the “alternative health” niche. Projects range from HTML emails to landing pages to creating layouts for new product launch e-commerce sites. Additional responsibilities include time tracking, lead generation, and billing.
Web Editor & New Media Manager
MERCERSBURG ACADEMY • Mercersburg, PA
2008-2009
Redesign and maintain Mercersburg’s main site, update daily/monthly/yearly information and photos on a regular/cyclical basis, manage media assets via several server systems, photograph events, edit video & audio of recent school events, assist and train other departments and offices in the use of and updating of their respective sections of the website.
Web Designer
HEALTHY DIRECTIONS • Potomac, MD
2005-2008
Collaborate with in-house marketing professionals to execute a variety of web-based design projects, adhering to established in-house brands while updating and innovating designs. Main responsibilities include designing new creative for HTML email blasts, order pages, product pages, and microsites. Additional responsibilities include maintaining front-facing sites with monthly updates and designs for new promotions on ecommerce properties.