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Tom Finley
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Tom Finley

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01.12.2023

Google Analytics 4 and WordPress

[wpcode id=”1913″]

Recently our esteemed WordPress colleague, Angela Bowman aka AskWPGirl, reached out to Freelace and Agency WordPress Twitter asking about our experiences with the transitioning multiple site to Google Analytics 4.

How are you all doing with setting up GA4 for all your clients? I've been doing that with all new sites using the Google Site Kit plugin and it's pretty quick to do for older site if I switch to the Site Kit. It's taking about 2 minutes per site, but that's still a lot of hours!

— Angela Bowman (@askwpgirl) January 12, 2023

I don’t have much personal experience other than to say that using Google’s Site Kit plugin for wiring up WordPress sites to Google Analytics Universal, and then using the ‘Add GA4 Property’ shortcut that process includes, has been my go-to method thus far.

So, without much else to say, here are the resources I’ve gathered on the matter:

How (And Why) to Start Using Google Analytics 4
Wondering how to transition to Google Analytics 4? Here’s everything you need to know about the new system and how to make the switch!
torquemag.io
Google Analytics 4 / GA4 – Enhanced Ecommerce tracking – How to setup? – Google Tag Manager plugin for WordPress
Setting up ecommerce tracking for your Google Analytics 4 property with WooCommerce, Google Tag Manager and GTM4WP.
gtm4wp.com
How to Use Google Analytics 4 with the Gravity Forms Google Analytics Add-On – Gravity Forms Documentation
The Google Analytics Add-On comes preconfigured to send events and data to Universal Analytics through Google Tag Manager
docs.gravityforms.com
Event Tracking with Gravity Forms and Google Analytics 4 | MediaRon LLC
This post contains a 5-part video series on how to integrate Gravity Forms with Google Analytics 4 in regards to event tracking.
mediaron.com
www.listenlayer.com

https://www.listenlayer.com/listeners/gravity-forms/tracking-integrations/google-analytics-4/

How to Use Google Analytics 4 with the Gravity Forms Google Analytics Add-On – Gravity Forms Documentation
The Google Analytics Add-On comes preconfigured to send events and data to Universal Analytics through Google Tag Manager
docs.gravityforms.com
Gravity Forms Conversion Tracking With Google Tag Manager – M4B
How to conversion track Gravity form submissions in 4 easy steps with Google Tag Manager.
www.m4b.co.uk
How to Switch to Google Analytics 4 in WordPress (The RIGHT Way)
Looking to switch to Google Analytics 4? Here’s a step-by-step tutorial on how to properly switch to GA4 in WordPress with dual-tracking for Universal Analytics.
www.wpbeginner.com
How to Add Google Analytics 4 to WordPress (Best Way)
Google Analytics 4 (GA4) is here, and Universal Analytics is going away soon. See how to add Google Analytics 4 to WordPress and create a GA4 property now.
www.monsterinsights.com
How to Set Up Google Analytics 4 in WordPress (2022) – IsItWP
Worried about adding Google Analytics 4 to your WordPress site? We’ve made it simple so you can learn about GA4, set it up, and start tracking right away.
www.isitwp.com
Tracking Form Submissions with Google Analytics 4
Want to do more with Google Analytics? Find out how to use the data generated by Gravity Forms in your GA4 reports and dashboards.
www.gravityforms.com

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